Final Concept Paper, Paper Edit and Interviews


Fireside Grille – The Client:
Fireside Grille (www.firesidegrillewv.com) is a restaurant in Teays Valley, WV offering a variety of new and traditional American cuisine and an environment that has something special for everyone including music, games, fire pits, food, drinks, catering services, and entertainment.

The Focus:
Its focus is to increase awareness via TV and online sources such as email blasts, online banner advertising, and pushing social media.

The Brand: 

Fireside is not just a place that you eat it is a place where you create memories. Fireside is a very flexible atmosphere because it is not restricted by some corporate rules and regulations.

The Audience:
Fireside patrons range from 10 to 60 (families, business clientele, travelers) because of its range of entertainment (game room, casual dining, happy hour and nightlife). Many travelers also find it convenient and entertaining to perch themselves at the bar for the evening

Content Points:
Fireside is trying to communicate that it is affordable, fun and sells quality food. Consumers never have the same experience twice because there is always something new and exciting happening.

Creative Approach:
Fireside will be using a nonfiction approach to tell the story of its atmosphere, fun and food that it produces for its consumers. Three frequent consumers will be interviewed and asked about their past experiences with Fireside and what makes this establishment stand out in their minds. This story will be told in a :60 second spot to be placed on local TV stations (3, 11 and 13) and placed on the restaurant website. This nonfiction commercial will provide potential consumers to see that Fireside is a place where they can get affordable food in a fun and exciting atmosphere that is enjoyable for the whole family. This commercial will move the characters (potential consumers) from point A (considering visiting Fireside) to point B (visiting Fireside for a first hand experience).

A B-roll will be included to help the consumers see families and friends having a good time at Fireside. This commercial will not just flash pictures of the building but capture consumers having a good time doing more than just eating such as sharing stories, drinking while watching sports events, parties, bands, fundraisers, etc. Consumers will see the emotional appeal of Fireside from others and want to be at there having a good time themselves. The voices of consumers talking about the atmosphere of Fireside while seeing if for themselves allows the story to come across more clearly and is true to life.
Interview 1 – Curt

Q 1: What makes you choose Fireside Grille over other establishments?

A: Fireside is close to home, has a friendly staff and can accommodate anything from a family of two to a family reunion of 50.

Q 2: How do you feel about the atmosphere at Fireside Grille?

A: The atmosphere at Fireside is good. The music is good, seating is comfortable not crowded, clean, décor is neat and the staff is great.

Q 3: Do you feel Fireside Grille is a good establishment for families?

A: Fireside is good for families, except for the bar area. I know some folks are looking for a bar, but that’s not my preference for children.

Q 4: What is your favorite thing about Fireside Grille?

A: Good food and friendly staff.

Q 5: Do you feel that Fireside Grille a good place to watch sports events, family gatherings, birthday parties, etc.?

A:  Yes, Fireside is great for groups. Fireside is good about regulating time allowed by groups during peak serving periods.

Q 6: Would you choose Fireside Grille to book your next event? If yes, why? If no, why?

A: Yes, It is definitely worth considering for the next event I plan.

Q 7: What is your most fun memory at Fireside?

A: Our frequent family dinners.

Q 8: What made this memory so special?

A: Being together with family in a comfortable and inviting atmosphere.

Interview 2 – Vicki
Q 1: What makes you choose Fireside Grille over other establishments?

A: The variety of food Fireside offers and the reasonable cost.

Q 2: How do you feel about the atmosphere at Fireside Grille?

A: The atmosphere at Fireside is very inviting, warm and fun.

Q 3: Do you feel Fireside Grille is a good establishment for families?

A: Yes, there is something at Fireside for everyone in the family.

Q 4: What is your favorite thing about Fireside Grille?

A: The food is great and in an area that is mostly fast food it is nice to be able to go eat at and establishment with high quality food and a fun and comforting atmosphere.

Q 5: Do you feel that Fireside Grille a good place to watch sports events, family gatherings, birthday parties, etc.?

A: Fireside has a great bar area that is roomy but cozy for watching games, there are two designated areas for parties for small and large alike. No matter what size your party they can accommodate you.

Q 6: Would you choose Fireside Grille to book your next event? If yes, why? If no, why?

A: Yes, because no matter what size your party is they can accommodate you. Everyone will find something on the menu due to the variety of products they offer.

Q 7: What is your most fun memory at Fireside?

A: At Christmas our whole family had a wonderful dinner in front of the fireplace.

Q 8: What made this memory so special?

A: The atmosphere of being in front of the Fireplace and being together as a family.

Interview 3 – Janna

Q 1: What makes you choose Fireside Grille over other establishments?

A: Fireside is where all of my friends prefer because the food is good and the atmosphere is welcoming and it is a great place to watch a game and get a cocktail.

Q 2: How do you feel about the atmosphere at Fireside Grille?

A: Fireside is upbeat and fun.

Q 3: Do you feel Fireside Grille is a good establishment for families?

A: There is something for people of all ages to enjoy. You can take your family there and as the adults talk, eat and drink, children can play games in the game room and entertain themselves.

Q 4: What is your favorite thing about Fireside Grille?

A: Being able to hang out with my friends in town while having a few cocktails and watching the Mountaineers play.

Q 5: Do you feel that Fireside Grille a good place to watch sports events, family gatherings, birthday parties, etc.?

A: Yes, there are several TVs to watch events. They also are great about accommodating people who want to watch certain events. Great place for birthday parties when you reserve in advance.

Q 6: Would you choose Fireside Grille to book your next event? If yes, why? If no, why?

A: I will definitely think of Fireside for my next event because I have seen how they work with people and they do a great job.

Q 7: What is your most fun memory at Fireside?

A: Two of my friends had birthday parties there and it was a blast both times.

Q 8: What made this memory so special?

A: It was special because all my best friends are family were able to gather together and enjoy great food, good company and many laughs.

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Complete Concept Paper, Interviews & First Paper Edit

Fireside Grille – The Client:
Fireside Grille (www.firesidegrillewv.com) is a restaurant in Teays Valley, WV offering a variety of new and traditional American cuisine and an environment that has something special for everyone including music, games, fire pits, food, drinks, catering services, and entertainment.

The Focus:
Its focus is to increase awareness via TV and online sources such as email blasts, online banner advertising, and pushing social media.

The Brand:
Fireside is not just a place that you eat it is a place where you create memories. Fireside is a very flexible atmosphere because it is not restricted by some corporate rules and regulations.

The Audience:
Fireside consumers range from 10 to 60 because of its range of entertainment (game room, casual dining and nightlife). Many travelers also find it convenient and entertaining to perch themselves at the bar for the evening

Content Points:
Fireside is trying to communicate that it is affordable, fun and sells quality food. Consumers never have the same experience twice because there is always something new and exciting happening.

Creative Approach: 

Fireside will be using a nonfiction approach to tell the story of its atmosphere, fun and food that it produces for its consumers. Three frequent consumers will be interviewed and asked about their past experiences with Fireside and what makes this establishment stand out in their minds. This story will be told in a :60 second spot to be placed on local TV stations (3, 11 and 13) and placed on the restaurant website. This nonfiction commercial will provide potential consumers to see that Fireside is a place where they can get affordable food in a fun and exciting atmosphere that is fun for the whole family. This commercial will move the characters (potential consumers) from point A (considering visiting Fireside) to point B (visiting Fireside for a first hand experience).

A B-roll will be included to help the consumers see families and friends having a good time at Fireside. The voices of consumers talking about the atmosphere of Fireside while seeing if for themselves allows the story to come across more clearly and is true to life

Interview 1 – Curt

Q 1: What makes you choose Fireside Grille over other establishments?
A: Fireside is close to home, has a friendly staff and can accommodate anything from a family of two to a family reunion of 50.
Q 2: How do you feel about the atmosphere at Fireside Grille?
A: The atmosphere at Fireside is good. The music is good, seating is comfortable not crowded, clean, décor is neat and the staff is great.
Q 3: Do you feel Fireside Grille is a good establishment for families?
A: Fireside is good for families, except for the bar area. I know some folks are looking for a bar, but that’s not my preference for children.
Q 4: What is your favorite thing about Fireside Grille?
A: Good food and friendly staff.
Q 5: Do you feel that Fireside Grille a good place to watch sports events, family gatherings, birthday parties, etc.?
A:  Yes, Fireside is great for groups. Fireside is good about regulating time allowed by groups during peak serving periods.
Q 6: Would you choose Fireside Grille to book your next event? If yes, why? If no, why?
A: Yes, It is definitely worth considering for the next event I plan.

Interview 2 – Vicki

Q 1: What makes you choose Fireside Grille over other establishments?
A: The variety of food Fireside offers and the reasonable cost.

Q 2: How do you feel about the atmosphere at Fireside Grille?
A: The atmosphere at Fireside is very inviting, warm and fun.

Q 3: Do you feel Fireside Grille is a good establishment for families?
A: Yes, there is something at Fireside for everyone in the family.

Q 4: What is your favorite thing about Fireside Grille?
A: The food is great and in an area that is mostly fast food it is nice to be able to go eat at and establishment with high quality food and a fun and comforting atmosphere.

Q 5: Do you feel that Fireside Grille a good place to watch sports events, family gatherings, birthday parties, etc.?
A: Fireside has a great bar area that is roomy but cozy for watching games, there are two designated areas for parties for small and large alike. No matter what size your party they can accommodate you.

Q 6: Would you choose Fireside Grille to book your next event? If yes, why? If no, why?
A: Yes, because no matter what size your party is they can accommodate you. Everyone will find something on the menu due to the variety of products they offer.

Interview 3 – Janna
Q 1: What makes you choose Fireside Grille over other establishments?
A: Fireside is where all of my friends prefer because the food is good and the atmosphere is welcoming and it is a great place to watch a game and get a cocktail.

Q 2: How do you feel about the atmosphere at Fireside Grille?
A: Fireside is upbeat and fun.

Q 3: Do you feel Fireside Grille is a good establishment for families?
A: There is something for people of all ages to enjoy. You can take your family there and as the adults talk, eat and drink, children can play games in the game room and entertain themselves.

Q 4: What is your favorite thing about Fireside Grille?
A: Being able to hang out with my friends in town while having a few cocktails and watching the Mountaineers play.

Q 5: Do you feel that Fireside Grille a good place to watch sports events, family gatherings, birthday parties, etc.?
A: Yes, there are several TVs to watch events. They also are great about accommodating people who want to watch certain events. Great place for birthday parties when you reserve in advance.

Q 6: Would you choose Fireside Grille to book your next event? If yes, why? If no, why?
A: I will definitely think of Fireside for my next event because I have seen how they work with people and they do a great job.

First Paper Edit

Paper Edit

Shooting Scripts


Concept Papers – Fireside Grille & Sugar Rush

 

In reading everyone’s feedback about my two choices I have decided to switch my choices for my digital storytelling concept. I feel that I have a better grasp on Fireside Grille because not only do I visit there twice a week and create unique memories myself (my boyfriend in a manager there) but I have a full understanding of what the company is about and what they need to do to succeed in getting their story to consumers. The following is my concept paper on Fireside Grille, and my back-up Sugar Rush.

 

Fireside Grille – The Client:
Fireside Grille (www.firesidegrillewv.com) is a restaurant in Teays Valley, WV offering a variety of new and traditional American cuisine and an environment that has something special for everyone including music, games, fire pits, food, drinks, catering services, and entertainment.

The Focus:
Its focus is to increase awareness via online sources such as email blasts, online banner advertising, and pushing social media.

The Brand:
Fireside is not just a place that you eat it is a place where you create memories. Fireside is a very flexible atmosphere because it is not a corporation.

The Audience:
Fireside consumers range from 10 to 60 because of its range of entertainment (game room, casual dining and nightlife). Many travelers also find it convenient and entertaining to perch themselves at the bar for the evening

Content Points:
Fireside is trying to communicate that it is affordable, fun and sells quality food. Consumers never have the same experience twice because there is always something new and exciting happening.

Creative Approach:
Fireside needs a larger presence on the Internet to spread awareness of the unique experience consumers have at the restaurant. By targeting its audience via online resources it will better communicate its story to draw consumers in. Young adults and travelers are always on the Internet checking out things going on in the area they are in, this is why it would be more beneficial for fireside to focus on its online awareness efforts.

 

 

Sugar Rush – The Client
Sugar Rush (www.sugarrushwv.com) is a specialty cupcake and cake bakery in Charleston, WV offering customized, uniquely designed sweets for any occasion.

The Focus:
Sugar Rush is in need of differentiating, spreading awareness and improving the image of the brand to fit with the elegant and tasteful products it produces via revamping the company website.

The Brand:
Sugar Rush offers not only cupcakes but, cakes and cake pops as well. It prides itself on speedy service, a wide variety of icing and cake choices, custom design, personal consultations with the owner herself and the opportunity create a special touch for memorable experiences.

The Audience:
Sugar Rush caters to consumers of the middle to upper income, college education or more, ages 25+, single and married, and those who enjoy sweets.

Content Points:
Sugar Rush is trying to communicate that it is affordable but produces quality and unique products and gives personalized service with every order. Consumers need to understand that the unique experience with Sugar Rush is one of a kind and will make an event a memory not soon forgotten.

Creative Approach:
Sugar Rush needs a website that differentiates itself and better communicates the highlights of the brand: affordability, quality, personal service and uniqueness. Including testimonials and photos from past consumers will make the online experience more personal and adding a call to action to chat with Jodi will also accomplish this. A behind the scenes video will also be in place to show consumers the process from the batter to filling to icing and finishing touches. This will give consumers an idea of the hard work that is going into every order. Strongly implementing the web address on all social media (currently only facebook) sites will also increase traffic and possibly consumer’s orders.

Greatest Of All Time; Titanic, Casablanca & It’s A Wonderful Life

Titanic (1997, James Cameron)

What is at stake?
There are various things at stake in the movie Titanic. Rose’s (Kate Winslet) family could lose their reputation, Rose marrying into a wealthy family and living a comfortable life and losing her true love (Jack) in the sinking of the Titanic along with her own life. The various decisions that Rose makes throughout the movie puts these situations at stake for her.

 

Who is the central character? Why? Describe this character’s personal journey. How has the character transformed?
Rose DeWitt Bukater (Kate Winslet) is the central character of Titanic because we see her transform from a woman in a proper wealthy family turn to rebel, and choose to interact with ruffians and live life on the wild side, so to speak. Rose’s story is about freedom and love, and finding that living a full life does not mean you have to have money to do so. Rose begins her journey boarding the Titanic with her family living the life of luxury. Rose hates the life that has been chosen for her so she decides to end it by jumping off the back of the ship and then the meet cute (when Jack Dawson (Leonardo DiCaprio) and Rose meet for the first time). As the film progresses Rose spends more time with Jack and finding that fortune and being comfortable does not lead to a fulfilling life. Throughout the film Rose falls in love with Jack which stands against everything her family wants for her.  When the ship sinks she is told to leave with her family but decides to she would rather die with someone she loves than live wondering what could have been. By the end of the story Rose feels that she has freed herself from the entrapment her family and wealth tied her down to, and she appreciated life so much more. Because of Jack Rose learned to that leading a rich life does not mean you need money but experiences that make her journey worth living for.

 

What good reason does the character have not to act?
Rose could have lived comfortably with wealth and family, but it would have been a dull life for someone with so much livelihood. Had she not acted she would have never experienced true love and learned how fulfilling life experiences can be.

 

Casablanca (1942, Michael Curtiz)

What is at stake?
As in all films there is something at stake, and in Casablanca it is freedom and love. Rick (Humphrey Bogart) risks his freedom everyday by helping people get their transit papers to get to the United States and out of harms way. He also risked falling in love in Paris and almost risked it again in Casablanca. Rick says that he would stick his neck out for no one but in reality he can’t help but be selfless and help those when he knows he can, especially those that have a love that he lost (twice).

 

Who is the central character? Why? Describe this character’s personal journey. How has the character transformed?
Rick Blaine (Humphrey Bogart) is the central character that loses his love (Ilsa) and regains that love when Ilsa walks back into his life at the least expected moment. Rick is the central character because we see him transform into a man with a hard shell to one that is actually soft, caring and selfless. Rick starts his journey in Paris where he finds Ilsa and falls head over heels for her. Rick is a wanted man so he and Ilsa decide to leave Paris but Ilsa never shows up to board the train. Rick loses the love of his life and is left with no explanation and an empty heart. He then ends up in Casablanca the retreat for all those wishing to be flown to the United States to get away from the war. Rick starts a new life in Casablanca and is content with being a bar owner with no love in his life. Rick starts out as a happy man with everything he wants in his life but turns into a bitter man that lives a life of solitude and anger. Rick is a softhearted man with a cold, hard shell. Once Rick realizes that his love is so close but so far away that he does the right thing and lets her go to live the life she deserves, not running all the time. Rick becomes a man that understands and has great respect for love.

 

What good reason does the character have not to act?
Rick has good reason to take the plane to the United States instead of Ilsa’s husband (Victor Lazlo), so he can life a long life of love with Ilsa. Instead his selflessness overcomes him and allows Ilsa to live the life that she chose. As many say “it is better to have loved and lost than to have never loved at all.”

 

 

It’s a Wonderful Life (1946, Frank Capra)

What is at stake?
George risks his life of travel and life experiences when he stays behind to take over the family business. Georges never goes to college, Europe or New York instead he stays in the town of Bedford Falls where he dislikes his job and feels like he is a failure. George’s life is at stake, as well as those in the town of Bedford Falls when he wishes he were never born.

 

Who is the central character? Why? Describe this character’s personal journey. How has the character transformed?
George Bailey is the central character in this film because he has transformed from a man that hates his life, loves his life, then takes his life for granted, but is saved by his guardian angel, Clarence. George’s journey starts from a young age in being a big part in several people’s lives in saving them from disaster. He first saves his brother, then his boss, then the town from an unhappy future in “Potterville (Bedford Falls).” George is thrown into his father’s position after he has a stroke and can work no longer. This is a big disappointment for George because he wanted a life of travel and life experiences after college. George didn’t even get to go to college and his brother got to live the life he dreamed of. George then finds his love and marries and has four children. While everything comes together at home, everything falls apart at work causing great stress to George and causes him to almost take his life. George takes for granted the good in his life and dwells on the bad things until his guardian angel shows up to save him from himself. George learns that he is a big part in everyone’s lives in the whole town, and that he took for granted his family, friends, and the experiences that he had (even though they weren’t in the picture that he painted for himself). George has transformed from a little bit bitter and envious man into a loving, living, and motivating man that his brother calls the richest man in town. Of course he means that George is rich because he has lots of people that care deeply for him and are willing to raise $8,000 to save his business because of all the good he has done for the people in his town. This transformation happens only because he was prayed for and heard by angels that he desperately needed help. It happens in a night that George went from feeling like the loneliest, poorest man in Bedford Falls to the richest and most loved.

 

What good reason does the character have not to act?
George has good reason not to take over the family business. He was going to get his education, travel, and live a very extravagate life. Instead he decided that family is first and that he needed to do the right thing and take over the family business and not let Potter take over the town. George gave up his painted picture of a life full of experiences outside of Bedford Falls to save the people in his town from the monarchy of Potter.

No One Is Safe From Spam

Spam has become a part of our everyday lives (whether we like it or not). Spam not only accounts for two thirds of emails sent, but has now started to make its way into social networking sites such as facebook and twitter. Costing Americans billions of dollars a year, spam makes it nearly impossible to be safe on the Internet. According to the Social Media Examiner there are 5 ways to kill twitter (which can also apply to facebook) spam:

  1. Don’t auto-follow everyone
  2. Block unwanted contacts
  3. Avoid connecting with unrelated businesses
  4. Use tools to reduce incoming spam
  5. Consider other filtering tools (twit cleaner, twitblock, and stop tweet)

To read the full article and other articles on the social media examiner: http://www.socialmediaexaminer.com/5-ways-to-kill-twitter-spam/

The big problem with spam is that it is nearly impossible to stop it from happening. Our lesson this week goes over the various privacy issues in new and emerging media including spam. It states, “One big problem is that spam often comes from a multitude of sources and countries. The U.S. can’t enforce spam laws for messages that come from other countries. In addition, spammers are moving target, making the both expensive and difficult to locate (P.I. Reed School of Journalism, 2011).”

According to the Sophos Security Threat Report: 2010 Facebook is the largest threat when it comes to spam, although facebook is the largest social network. Graham Cluley, senior technology consultant for Sophos said, “We shouldn’t forget that Facebook is by far the largest social network—and you’ll find more bad apples in the biggest orchard. The truth is that the security team at Facebook works hard to counter threats on their site––it’s just that policing 350 million users can’t be an easy job for anyone.” Below are some of the finding from the reporting 2010.

 

 

Read more and see more statistics of spam and social networking visit: http://www.marketingprofs.com/charts/2010/3392/social-media-malware-spam-up-70#ixzz1bdROm5hS

 

Overall, no one is safe from spam.

Jill V. Arvidson – signing out