Fireside Grille – The Client:
Fireside Grille (www.firesidegrillewv.com) is a restaurant in Teays Valley, WV offering a variety of new and traditional American cuisine and an environment that has something special for everyone including music, games, fire pits, food, drinks, catering services, and entertainment.

The Focus:
Its focus is to increase awareness via TV and online sources such as email blasts, online banner advertising, and pushing social media.

The Brand:
Fireside is not just a place that you eat it is a place where you create memories. Fireside is a very flexible atmosphere because it is not restricted by some corporate rules and regulations.

The Audience:
Fireside consumers range from 10 to 60 because of its range of entertainment (game room, casual dining and nightlife). Many travelers also find it convenient and entertaining to perch themselves at the bar for the evening

Content Points:
Fireside is trying to communicate that it is affordable, fun and sells quality food. Consumers never have the same experience twice because there is always something new and exciting happening.

Creative Approach: 

Fireside will be using a nonfiction approach to tell the story of its atmosphere, fun and food that it produces for its consumers. Three frequent consumers will be interviewed and asked about their past experiences with Fireside and what makes this establishment stand out in their minds. This story will be told in a :60 second spot to be placed on local TV stations (3, 11 and 13) and placed on the restaurant website. This nonfiction commercial will provide potential consumers to see that Fireside is a place where they can get affordable food in a fun and exciting atmosphere that is fun for the whole family. This commercial will move the characters (potential consumers) from point A (considering visiting Fireside) to point B (visiting Fireside for a first hand experience).

A B-roll will be included to help the consumers see families and friends having a good time at Fireside. The voices of consumers talking about the atmosphere of Fireside while seeing if for themselves allows the story to come across more clearly and is true to life

Interview 1 – Curt

Q 1: What makes you choose Fireside Grille over other establishments?
A: Fireside is close to home, has a friendly staff and can accommodate anything from a family of two to a family reunion of 50.
Q 2: How do you feel about the atmosphere at Fireside Grille?
A: The atmosphere at Fireside is good. The music is good, seating is comfortable not crowded, clean, décor is neat and the staff is great.
Q 3: Do you feel Fireside Grille is a good establishment for families?
A: Fireside is good for families, except for the bar area. I know some folks are looking for a bar, but that’s not my preference for children.
Q 4: What is your favorite thing about Fireside Grille?
A: Good food and friendly staff.
Q 5: Do you feel that Fireside Grille a good place to watch sports events, family gatherings, birthday parties, etc.?
A:  Yes, Fireside is great for groups. Fireside is good about regulating time allowed by groups during peak serving periods.
Q 6: Would you choose Fireside Grille to book your next event? If yes, why? If no, why?
A: Yes, It is definitely worth considering for the next event I plan.

Interview 2 – Vicki

Q 1: What makes you choose Fireside Grille over other establishments?
A: The variety of food Fireside offers and the reasonable cost.

Q 2: How do you feel about the atmosphere at Fireside Grille?
A: The atmosphere at Fireside is very inviting, warm and fun.

Q 3: Do you feel Fireside Grille is a good establishment for families?
A: Yes, there is something at Fireside for everyone in the family.

Q 4: What is your favorite thing about Fireside Grille?
A: The food is great and in an area that is mostly fast food it is nice to be able to go eat at and establishment with high quality food and a fun and comforting atmosphere.

Q 5: Do you feel that Fireside Grille a good place to watch sports events, family gatherings, birthday parties, etc.?
A: Fireside has a great bar area that is roomy but cozy for watching games, there are two designated areas for parties for small and large alike. No matter what size your party they can accommodate you.

Q 6: Would you choose Fireside Grille to book your next event? If yes, why? If no, why?
A: Yes, because no matter what size your party is they can accommodate you. Everyone will find something on the menu due to the variety of products they offer.

Interview 3 – Janna
Q 1: What makes you choose Fireside Grille over other establishments?
A: Fireside is where all of my friends prefer because the food is good and the atmosphere is welcoming and it is a great place to watch a game and get a cocktail.

Q 2: How do you feel about the atmosphere at Fireside Grille?
A: Fireside is upbeat and fun.

Q 3: Do you feel Fireside Grille is a good establishment for families?
A: There is something for people of all ages to enjoy. You can take your family there and as the adults talk, eat and drink, children can play games in the game room and entertain themselves.

Q 4: What is your favorite thing about Fireside Grille?
A: Being able to hang out with my friends in town while having a few cocktails and watching the Mountaineers play.

Q 5: Do you feel that Fireside Grille a good place to watch sports events, family gatherings, birthday parties, etc.?
A: Yes, there are several TVs to watch events. They also are great about accommodating people who want to watch certain events. Great place for birthday parties when you reserve in advance.

Q 6: Would you choose Fireside Grille to book your next event? If yes, why? If no, why?
A: I will definitely think of Fireside for my next event because I have seen how they work with people and they do a great job.

First Paper Edit

Advertisements