This week we start discussing viral, buzz, word of mouth and word of blog marketing. For the purpose of this blog we will explore the future of word of blog marketing. “Wharton legal studies professor Dan Hunter puts blogging right up there with the printing press when it comes to sharing ideas and disseminating information. “This is not a fad,” Hunter says. “It’s the rise of amateur content, which is replacing the centralized, controlled content done by professionals (CNET, 2005).”

The growth of word of blog marketing is like wildfire in a forest, consumers read blogs then comment, share, follow, and tag. “It’s interesting to note that the true growth of blogging is not coming from individuals using this empowered publishing platform to share their insights with the world. The credibility and growth from blogs moving forward seems to be coming from the mainstream media’s desire to have a cheaper, faster and near-real-time platform to distribute their content (Six Pixels of Separation, 2010).” To read the full article visit:

More and more companies are also using blogging to their advantage for consumer support, community building, problem solving, build consumer loyalty, new product development, thought leadership, and brand awareness. “Companies can use bloggers to put a more human face on interactions between employees and customers; marketers can create buzz through blogs; and bloggers can act as fact checkers for the mainstream media (CNET, 2005).” To read more visit: future of blogging/2030-1069_3-5654288.html#ixzz1ZDJ3auC6. Blogs are a great way for companies to make consumers feel heard, in a cost effective and personal manner. In viewing several company blogs this week, it is interesting to see the top 10 companies that use blogging to their advantage: Caterpillar, Starbucks, Marriott, Wegman’s, Manpower, General Electric, Fiskars, Southwest Airlines, Patagonia, and Whole Foods Market. To see this list visit:

Below is an infographic on the future of marketing: blogging and social media. This is a creative way to present a large amount of information about marketing statistics that would otherwise not be as interesting on paper.

Infographic found at:

Overall the future of word of blog is looking very good for consumers and companies alike.


Jill V. Arvidson – signing out